A Modern Day Photographer’s Pricing Guide

by | Jun 1, 2019 | Freebies

A Photographer’s Pricing Guide

Pricing your sessions is hard! Especially when you live in a city that’s over saturated with Photographers; you start to compare yourself to others and begin to think “Am I over charging or under charging?”

Yeah, we can’t answer that for you.. But we can help you answer that question yourself!

When you start thinking about how much you should charge. Yes, looking at what others are charging is a great way to get an idea. But that shouldn’t set the tone for how you create your packages or price your sessions.

To fully set yourself up for success, you need to think about how much you’ve spent on your photography business. That includes:

  • gear,
  • internet,
  • your computer / data plan for your cell phone
  • subscription plans (Adobe CC, pixieset, etc)
  • and everything else you use for your business.


Get a birds-eye view of your business

Seeing everything at a glance will not only help you price your sessions, it will also show you an exact dollar amount of how much you need to earn back to start making a profit.

If you want to be successful, your business has to make a profit. This is one of the many reasons why you shouldn’t look to other photographers and compare prices. There are a number of different factors that go into how much people charge, for example: years of experience, type of gear used, cost of living and so on.   

Since the never-ending discussions about working for free and what your time is worth are long and complicated… We will save that one for another blog post.


A good starting point when brainstorming your pricing for packaging & sessions is to base it on how much you’ve invested in your business. Start with your gear and everything in between.

How to use the Spreadsheet

  1. Use the spreadsheet to list everything you’ve purchased/own for your photography business
  2. Follow the guides on the first page,
    • Yellow = input data in the cells
    • Red = do not edit
  3. Input the exact amount spent or round to to the closest dollar
  4. Use the total at the bottom to determine your pricing for your first year as a photography business! 😀

Download the Google Sheet

We promise to keep your information private & secure. 

Using my Test Data

Okay, so I’m going to use my information as an example. I spent about $2,824 dollars on my camera body, lenses and other equipment my first year. Yes, and for those of you wondering, I shoot with a Nikon D750 and the lens that never leaves my body is a Sigma 35mm 1.4

So, after putting that information in the spreadsheet, the formula will automatically calculate the median. Use that number as a base start pricing your sessions!

My median number was $150. So now, I can use that to start pricing my sessions.

Remember, you should never feel bad about charging money. You are providing a service, and that service has a value. For us right now being $150 per session.

Establishing your Rates

Don’t feel bad about your rates. But if that number makes you feel uneasy, then lower it or raise it!  That’s the beauty of being your own boss, you make the rules, you control your income and you are the ultimate decision maker for how you want to run your business.

& that’s where I want to leave it today. Remember, we are here to provide guidance and help you not be overwhelmed in your photography business journey. We are not here to dictate what to do with your business, we just want to provide different methods to help you make data-driven decisions for your photography business.

Let me know what you thought of today’s blog post, follow us on Twitter @sceneguideapp and share your thoughts with me!

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